This portfolio showcases a selection of work I’ve created from 2002 to today. Each piece was chosen because it earned recognition, sparked something meaningful, or simply represents a moment I’m proud of—professionally or personally.
Most of the work featured here was developed by me from concept to execution. In others, I collaborated with brilliant teams whose ideas, input, and craft helped shape the final result.
You’ll find projects for both global and local brands, produced during my time at agencies including Ogilvy & Mather, Nazca Saatchi & Saatchi, Terán TBWA, Publicis, and Leo Burnett.
Print and OOH campaign for Matchbox (1 of 3). Cannes finalist.
Print and OOH campaign for Matchbox (2 of 3). Cannes finalist.
Print and OOH campaign for Matchbox (3 of 3). Cannes finalist.
Print campaign for Volvo cars features (1 of 3). Cannes finalist.
Copy: Volvo XC90 with noise cancelling windshields.
Print campaign for Volvo cars features (2 of 3). Cannes finalist.
Copy: Volvo XC90 with noise cancelling windshields.
Print campaign for Volvo cars features (3 of 3). Cannes finalist.
Copy: Volvo XC90 with noise cancelling windshields.
Print campaign to eradicate domestic violence. (1 of 3)
Print campaign to eradicate domestic violence. (2 of 3)
Print campaign to eradicate domestic violence. (3 of 3)
Print and OOH campaign for Jeep to announce the new parking aid technology in the Jeep Compass. (1 of 2)
Print and OOH campaign for Jeep to announce the new parking aid technology in the Jeep Compass. (2 of 2)
Print and press campaign for Toyota´s sponsorship of the national team. (1 of 2)
Copy: "If Mexico scores, we all score".
Print and press campaign for Toyota´s sponsorship of the national team. (2 of 2)
Copy: "If Mexico scores, we all score".
Press print for Toyota´s sponsorship of Chivas FC (Soccer team).
Context: Chivas FC was playing against Pumas of the UNAM. Two of the most popular teams in Mexico and Toyota wanted to cheer for them. The heads on the walls are from the teams they have already won during the league. (Tigers, America eagles, and Jaguars).
Copy: We are still hunting.
Press and print campaign to introduce the new rearview camera on the Town and Country.
(PUM! - 1 of 3)
Copy: Town & Country 2011 now with Parkview technology.
Press and print campaign to introduce the new rearview camera on the Town and Country.
(ZAZ! - 2 of 3)
Copy: Town & Country 2011 now with Parkview technology.
Press and print campaign to introduce the new rearview camera on the Town and Country.
(PAS! - 3 of 3)
Copy: Town & Country 2011 now with Parkview technology.
Print and direct campaign for Volvo communicating that your best shot in a dangerous city like Mexico City is having the most secure cars. (1 of 3)
Copy: In this city, you need a Volvo.
Print and direct campaign for Volvo communicating that your best shot in a dangerous city like Mexico City is having the most secure cars. (2 of 3)
Copy: In this city, you need a Volvo.
Print and direct campaign for Volvo communicating that your best shot in a dangerous city like Mexico City is having the most secure cars. (3 of 3)
Copy: In this city, you need a Volvo.
Print for the launch campaign of the New MINI convertible to be published in Playboy Magazine.
Context: The global campaign was about people jumping into the car.
BTL
Electrostatic materials that were "sticked" on windows in the toy stores' parking lots so that visitors could live the matchbox miniature experience.
Electrostatic materials that were "sticked" on windows in the toy stores' parking lots so that visitors could live the matchbox miniature experience.
POP activation to create awareness of the Semi-new program COMONUEVOS. All used cars were inspected, fixed, and sold with a guarantee as if they were new.
Young Creatives 2002 - Gold
Jovenes creativos 2008
